This guy's reaction may be just a little over the top.
In virtual reality he is hundreds of meters above a city riding what looks like the scariest rollercoaster in the world.
But the Russian man, who dons an Oculus Rift headset in the middle of a shopping centre, is pushed by his mulleted friend as he endures the first plummet.
It sends him into a wild frenzy of uncontrollable screaming before he crashes to the ground kicking like an infant having an tantrum.
The expensive equipment is sent flying. Eventually he sees the humorous side and joins his 'friends' in fits of laughter.\metro\